franchising In Photo: Ms. Yvette Pardo-Orbeta explaning the benefits of franchising to overseas Filipinos in Paris.

The Philippine Trade & Investment Center in Paris recently organized business activities for the official business mission of a delegation of the officers of the Philippine Franchise Association from March 23 to 26 2014 in Paris, France. PTIC Paris conducted business matching sessions for the delegation led by Mr. Franklin Go, PFA President and Vice President of Goldilocks Philippines. The delegation was able to meet French counterparts who were interested in opportunities in the franchise sector.

Aside from business matching and assistance with their booth at the International Franchise Expo in Paris Nord, Villepinte, PTIC Paris, together with the Philippine Embassy in Paris also organized an Franchise Investment Opportunities Seminar for Overseas Filipinos on 23 March at the chancery. PTIC Paris Commercial Attaché Vichael Angelo Roaring opened the session with welcome remarks while the keynote address was made by Mr. Franklin Go, PFA President and Vice President of Goldilocks. Ms. Yvette Pardo Orbeta, Chairman of PFA and Chairman of Wendy’s Philippines provided the one-hour lecture on Franchising opportunities.