The Philippine Trade & Investment Center (PTIC) in Malaysia recently participated in the 6th Muslim World Biz 2015, an event aimed at strengthening trade among members of the Organization of Islamic Countries (OIC) and other countries. The event was held at the Putra World Trade Centre in Kuala Lumpur and attended by over 1,200 conference delegates and 20,000 trade buyers and visitors from around the world.
PTIC showcased the range of halal-certified food in the Philippines, as well as the country’s initiatives in the promotion of halal food and investments in halal production. With over 1.7 Billion Muslim population worldwide, including 293 million in ASEAN and a growing affluent Muslim society, the halal market is a gold mine waiting to be tapped. Aside from food, requirement for halal-certified non-food products and services is expected to intensify as the Muslim population increases. Currently, the demand for halal products has now reached about US$200 billion worldwide.
“We are delighted to be able to support the 6th Muslim World Biz 2015 as it provides us a platform to connect with the Muslim market and to inform the community of our country offerings. We look forward to partnerships with Malaysia and other countries in promoting the halal industry in the Philippines,” said PTIC-Malaysia Commercial Counsellor Glenn Peñaranda who spearheaded the Philippine participation.
PTIC-KL also featured Zamboanga City Special Ecozone which plans to develop a 100-hectare property exclusively for halal processing and manufacturing.
While in Kuala Lumpur, Mr. Peñaranda met with prospective buyers and investors including the Parkson Group and Felda Global Ventures.
The 6th Muslim World Biz 2015 was organized by the Organization of Islamic Countries International Business Centre, in collaboration with the Government of Malaysia and Islamic Centre for Development of Trade.