london1Photo: Courtesy Call of the OBM delegates to H.E. Enrique Manalo (Philippine Ambassador) at the Philippine Embassy, London.

London, 27-30 October 2014 – A delegation consisting of Filipino food exporters as well as Export Marketing Bureau’s Dir. Senen Perlada and Ms. Rorie Castillo successfully completed its Outbound Mission to London. The whole event was organized by PTIC-London in cooperation with EMB. The London event was timed a week after SIAL (food trade show in France) which the same delegates also attended.

The objectives of the OBM were to have the delegates: be immersed to the diversity of the product assortment and store formats in the London food landscape; be educated on the rigorous food quality standards and certifications required in UK/EU; and secure commercial deals from UK buyers.

PARTICIPANTS: Export CompaniesBrand Exports Philippines Inc./ Profood International Corporation(coconut based products, fruits, various other products) •JUD Products Philippines, Inc.(coco sugar) •Marigold Manufacturing Corporation(various food mixes and condiments) Department of Trade & Industry (DTI)Export Marketing Bureau (EMB)PTIC- London

The week started with Store Visit Day, as participants were impressed with the wide range of brands, product forms and packaging available in the UK retail market.

Filipino products were displayed in Tesco and Filipino grocery shops although distribution was still minimal.

Huge opportunities existed for Philippine Foods to be more prevalent and popular in the UK.

Meetings with the Food Standards Agency (FSA) and the British Retail Consortium (BRC) were also organised. These training sessions were extremely helpful in understanding the detailed requirements in UK food standards and certification.

A learning session-dinner was also set up to have exporters learn from Filipinos in UK who have previously sold to UK retailers.

A key objective was for the Filipino food exporters to have the opportunity to showcase their products via actual face-to-face selling with UK buyers, from buyers for big grocers to Oriental food importers to own label manufacturers. Feedback from UK buyers on the Philippine products has been extremely positive. All in all, a busy and productive week and hopefully, the first of many interventions to promote Philippine Foods in the UK.

london2Photo: Mr. Michael Glavin of the Food Standards Agency (FSA) conducting a training session among Filipino food exporters and DTI officers.

london3Photo: A bespoke training conducted by the British Retail Consortium (BRC) at their head office in St. James’ Park, London

london4Photo: Marigold Mfg. Corp.’s Ms. Clara Lapuz (daughter of Mama Sita) visiting her brands displayed at Tesco Extra, Earl’s Court

london5Photo: OBM delegates and PTIC-London visiting the Manila Supermarket at Earl’s Court which stocks Philippine brands and products.

london6Photo: Day 1 Briefing Session at the PTIC-London office, High St. Kensington

london7Photo: Learning session/dinner at Jamie’s Italian at Piccadilly Circus, London, with UK-based Filipino guest Ms. Charlene Ching (ex-pasta supplier)

london8Photo: Factory and office visit to Manning Impex in Camberley, Surrey. MI is currently the biggest importer of Filipino foods in UK.