The Department of Trade and Industry’s Center for International Trade Expositions and Missions with the support of the Philippine Trade and Investment Center in Paris, recently concluded the comeback participation of the Philippine furniture sector to the Salone Internazionale del Mobile fair in Milan, Italy. The Philippines once again participated in the event after seven years of absence in the prestigious furniture show, featured 11 brands in a 160-sqm space located in Hall 12, one of the coveted design halls of the show. The brands showcased were atelier a, Bon-Ace, Industria Home, Ito Kish, KENNETHCOBONPUE, Lightworks, Padua, Prizmic & Brill, Mayumi, Schema and Tadeco Home.

The Salone Internazionale del Mobile is the single-most important trade event and design fair for furniture and home fashion in the world held every April in Milan, Italy. Also called the Milan Furniture Fair, it was first held in 1961 to primarily showcase Italian designs and products. In 1967, the fair expanded to include international exhibitors biennially and in 1973, included international participation on a yearly basis.

The participants initially reported a total sales of USD 4.4 million with 921 inquiries received. Aside from the fair participation, CITEM and PTIC Paris also organized the Philippine delegations’ familiarization tour of the various design districts of Milan, including meetings with Italian design luminaries like Paola Navone who has expressed her willingness to come to collaborate with Philippine designers and possibly visit the October 2013 show of Manila FAME.

salone 2 From left: Manny Benigla and Eva Mariquina (CITEM), PTIC Paris Commercial Attache Vichael Angelo Roaring, CITEM Executive Director Rosvi Gaetos, Paola Navone, Rodex SRL’s Laura, Kalikasan’s Jerry Jiao.