Philippine exhibitors to the FOODEX 2014 held at the Makuhari Messe in Japan on 4-7 March 2014 reported initial sales orders amounting to USD25.24 million, more than 50% of what was initially targeted for this year’s 16 Exhibitor Exporter Line-up in Japan’s largest annual food trade show. This was revealed by the Center for International Trade Expositions and Missions (CITEM) and the Philippine International Trading Corporation (PITC) to the Philippine Trade and Investment Center in Tokyo, the on-site project co-lead for the said event.

Among the Philippine food items that received significant interest among FOODEX buyers were traditional exports such as chicken yakitori, biscuits and banana chips, while some relatively new product exports such as frozen vegetables and Peking duck generated interest among prospective international buyers.


Members of the Philippine delegation to the FOODEX 2014 in Japan pose after the event for a posterity shot at the Philippine Pavilion.

Ambassador Lopez also visited the Philippine Pavilion to meet the Philippine exporters. The pavilion welcomed prospective importers and the members of the press to a Philippine style treat - local cuisine specially-prepared using food-products-on-exhibit, by a Filipino chef.

Ambassador Lopez said that he looks forward to the continuous support of the Department of Trade and Industry in fortifying our presence in the annual Foodex, where country pavilions from ASEAN countries such as Thailand, Indonesia, Viet Nam, and Malaysia have been visibly prominent in recent years.