Backed by strong government and private sector collaboration, the Philippines took affirmative responses from its first participation in the recent External Development Summit (XDS) held in Vancouver, Canada.
“The event organizers lauded the Philippine delegation that gathered positive reviews for its impressive country pavilion. Guests at the pavilion were also impressed with the clear-cut program for the country’s game development industry and stout government, private sector and academe cooperation to achieve the industry’s goals,” Trade Undersecretary Ponciano C. Manalo, Jr. said.
The Department of Trade and Industry (DTI) through its Industry Promotion Group (IPG), and in collaboration with the Game Developers Association of the Philippines (GDAP) and Animation Council of the Philippines, Inc. (ACPI) organized the Philippine participation to the XDS, wherein the country’s official industry tagline “GAMEDEV Philippines: Create More” was launched.
The Philippine delegation, composed of DTI officials, GDAP and ACPI representatives, promoted the country’s game-related services industry such as art and animation, programming, and support services
“Anchored on a robust, thriving and globally competitive content industry, and supported by a technologically-savvy, passionate and creative talent pool, the Philippines is poised to become the leading game development hub and offshore destination in the Asia-Pacific region,” Manalo said.
During the 3-day event, the Philippine participants were able to encourage top gaming firms to explore business prospects in the country. They met with 28 major game developers and publishers. Among the firms that conveyed their business interest in the country are Blizzard Entertainment, Electronic Arts, Ubisoft, Square Enix-Eidos, Microsoft Studios, Activision, and 2K.
“Filipino-American game development executives and expatriates in Canada and the United States have also expressed support for the growth and promotion of the Philippine game development industry,” Manalo said.
XDS is the first professionals-only video games industry event, with the main emphasis on external development outsourcing for art, animation, software engineering, and support services. It offers a platform for industry professionals to converge and promote cooperative advancement of external development practices for the game development industry.
Manalo noted that the Philippines’ participation in XDS is a timely prelude to the country’s own annual game development industry event dubbed as the Philippine Game Festival 2014 on October 3 and 4, 2014 at the SMX Mall of Asia in Pasay City. This event intends to gather game enthusiasts, designers, developers, and key players in the country’s gaming industry.