Through the Manila FAME, the country’s premiere design and lifestyle event, the Philippines continues to strengthen its position as a sourcing hub for creative and design-forward home and fashion products.

“I see fantastic world-class design here and innovation. I come for the style. I come to the Philippines five times a year because I order containers from different companies and attend at least one show a year,” Phillips Collection Chief Executive Officer and President Mark Phillips said in an interview during the 61 edition of the Manila FAME.

Philips came to this edition of the Manila FAME upon invitation from Commercial Counselor Maria Roseni M. Alvero of the Philippine Trade and Investment Center in Washington D.C., USA.

This recent edition of the Manila FAME, the country’s premiere design and lifestyle event, features Philippine-made furniture and home furnishings, holiday gifts, décor, and fashion accessories for the global market.

Headquartered in High Point in North Carolina, Phillips Collection is engaged in the wide range of home designing and furnishing business. It sources its products from Cebu, Iloilo, Pampanga, and Manila, sells in the US, and has showrooms in New York, Las Vegas, Atlanta, Dallas and High Point. It also exhibits in shows for hospitality, design or visual display in different countries.

Philips said that the quality of design expertise and materials of the recent Manila FAME is unsurpassed. He noted that the US market is tired of things looking the same so they come to the Philippines for differentiation.

“As long as you keep your design DNA, you will be great. But if you try to do things that you don’t do well or can be replicated in a superior fashion, you are going to lose your uniqueness. Stick to what you do great, promote, and expand it,” Philips said.

For this recent edition of the Manila FAME, the Department of Trade and Industry (DTI) and the Center for International Trade Expositions and Missions (CITEM) lined up several undertakings that enrich product design to sustain the competitiveness of Philippine industries in the world market.

“It is truly a premier sourcing event with a heart. Manila FAME is likewise about nurturing creativity and the next generation of design talents,” DTI Undersecretary Ponciano C. Manalo, Jr. said in his message during the Katha Awards in the recent opening of the Manila FAME.

Manalo noted that Manila FAME is a platform for young designers to shine, and be recognized.

He added that in 2012, the red box was launched as a platform to discover and promote young designers with strong design potential.

Through the red box program, young designers are continuously supported and honed by providing a platform to explore design ideas; and work directly with exporters, interacting with a global buyer audience and present their collections in Manila FAME.

“In August last year, we launched a competition nationwide to draw out upcoming young designers, between 18 to 35 years of age, and give them the chance of a lifetime to train overseas to hone their skills and develop the eye for world-class design,” Manalo said.

From over 140 aspiring talents from various provinces, fourteen finalists were handpicked by a high-caliber jury of respected design professionals.

Manalo said that in every edition of Manila FAME, DTI and CITEM give due recognition to exporters and designers whose products truly embody Filipino talent and creativity.

The Katha Awards, the hallmark of Philippine design excellence, aims to inspire and challenge Philippine exporters and designers to innovate and develop designs and products competitive and comparative to their counterparts in the global market. (END)