The Philippine Franchise Association (PFA), a member of Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC) and the acknowledged voluntary self-regulating governing body for franchising in the Philippines promoted franchising opportunities at the International Franchise, License and Business Concept Expo and Business Conference (IFRA), which was held on June 20-22 at the Jakarta Convention Center. In photo are Ms. Lin Deres, Chair of PFA Membership Committee and Franchise Relations Director of Goldilocks together with Commercial Counsellor Alma Argayoso of the Philippine Trade and Investment Center in Jakarta, Indonesia.