The buying mission of South Korea’s largest association of importers Korea Importer’s Association (KOIMA) met with their Filipino counterparts during the business matching session at the Luzon Ballroom, Sofitel Philippine Plaza Manila last July 18, 2013. The 182- KOIMA delegation was composed of 103 KOIMA chief executive officers (CEOs) and senior level executives. The visit reaffirms the increasing confidence of Korean business leaders on the Philippines’ growing commercial importance within the Association of Southeast Asian Nations (ASEAN). The KOIMA delegation’s decision to select the Philippines over Thailand and Myanmar this year for their summer buying mission boosts our position as a reliable supplier of raw materials and consumer manufactures and as a hub to access the larger ASEAN market. The KOIMA is composed of 8,000 importers and handles 70 percent of Korea’s total imports, which reached US$519 billion in 2012. KOIMA’s importation requirements cover a wide range of products, and include agricultural produce, food, industrial products, and consumer manufactures.