global PH brand

Department of Trade and Industry Undersecretary Ponciano C. Manalo, Jr. (center) confers with (from left) Philippine Franchise Association (PFA) Chairman Emeritus Samie Lim and Senator Cynthia A. Villar during the Franchise Asia Philippines 2015 International Conference on May 10, 2015 at SMX Convention Center in Pasay City. In his inspirational message during the conference, Manalo said that PFA’s franchising activities open the door wide to a truly global Philippine brand, recognized for quality, consistent product performance and availability, as well as guarantee a truly competitive environment where being significantly better than the competition is paramount. (DTI-PRU)