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Food Philippines, the Philippines’ collective food export brand, recently participated at the Food & Hotel Asia (FHA) 2014 at the Singapore Expo. Held every two years, FHA in Singapore is the largest international food tradeshow in Asia occupying all 10 halls of the Expo and with 65,000 trade attendees. Seventeen (17) home-grown Philippine brands such as CDO, Clover, Goldilocks, Leslie, Ligo, Lipa Fresh Coconut Water, Mama Sita’s, Master Sardines, Mega Fishing Corporation, Philippine Fresh Fruits Davao, Rebisco, San Marino, Agrinurture, Brand Exports, Dealo Koffee Klatch, Gem Foods, Market Reach International, Prifood, and Q-Phil participated with the goal of boosting the country’s food exports. Orient Pearl, a Singaporean importing company carrying various Philippine products also joined.

The Food Philippines pavilion showcased quality and healthy food products of the country’s major sea and farm produce, and food prepared with traditional ingredients, techniques and methods that have been passed on from one generation to another: fresh bananas, pineapples, mangoes, processed fruits and vegetables, coconut products, condiments/sauces/mixes, snack foods, noodles, canned and processed seafood and cocoa products.

The Philippine participation was organized by the Philippine Department of Agriculture-Agribusiness Marketing and Assistance Service, (DA-AMAS), in collaboration with the Philippine Trade and Investment Centre (PTIC-Singapore), the Center for International Trade Expositions and Missions (CITEM) and the Export Marketing Bureau (EMB).

“The Philippines offers a wide range of premium quality food products to the world market. As Singapore is a trading hub, we have an opportunity to sell our food products to the regional and even other markets like the Indo-China and the Pacific Islands.” said Commercial Counsellor Glenn Peñaranda of PTIC – Singapore.

According to EMB Director Senen Perlada, “The event enabled us to connect with a number of significant buyers and created fruitful opportunities for us”.

In a region known to lead the market in global food production, the Philippines stands out as Asia’s most exciting food business destination with its strategic location as the ‘Gateway to Asia’. It is a robust, dynamic and growing market for imported food and beverage. The country is a major exporter of raw ingredients in the world market; as well as a top exporter of fresh and processed fish products, pineapples, bananas, papayas, mangoes, and coconut products.

Global demand for fresh produce from the Philippines has been increasing, with an average annual growth of 7.4 percent from 2008 to 2012, according to the 2013 report released by the EMB (formerly the Bureau of Export Trade Promotion). Major export markets of the Philippines for fresh and processed fruits are USA, Japan, China, South Korea, and Hong Kong. Singapore, Malaysia and Thailand are the major export market in ASEAN.

FHA is the region’s most established and comprehensive food and hospitality trade show, organized by Singapore Exhibition Services (SES). By bringing together a vast selection of unique food offerings and front to back-end solutions from all over the world, FHA creates a unique and comprehensive marketplace for businesses to source for new food products and innovative solutions. For more information on FHA 2014, please visit: www.foodnhotelasia.com.

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Photo shows (from left to right): DA-AMAS Assistant Secretary and Director Engineer Leandro Gazmin, Singapore Business Federation (SBF) Director for ASEAN & South Asia, Global Business Division Alan Tan, PTIC-Singapore Commercial Counsellor Glenn Peñaranda, Embassy of the Philippines-Thailand Special Agriculture Representative Ana Abejuela and SBF Manager Iris Wang.