FILIPINO producers of agro-food products are encouraged to export more to the huge China market. The Philippine Trade and Investment Centre (PTIC) in Beijing said that apart from goods they are exporting, coffee, high-value added seafood and processed foods have also enormous business potentials there. Dela Cruz said Chinese consumers are fond of anything sweet. She said sweet coffee and Philippine cupcake “Whattops”? of Lemon Square already sell in China. To meet large volume requirement for export, dela Cruz advised local exporters to work in clusters. "If the exporters work in clusters, they have more chance in tapping the China market primarily because Chinese buyers demand 'volume.' I noticed this especially in the food cluster," she noted. Dela Cruz cited as an example Malaysia which has a durian industry association now serving a huge segment of this market in China. Source: