Philippine companies exporting to China are encouraged to participate in a project meant to promote the country's famous brands in a market with 1.3 billion consumers.

Exporters who are eyeing to penetrate the huge market can use the recently launched "ASEAN's Famous Brands Marketing in China" as an initial platform to introduce products and services in China.

"It will help in creating awareness about Philippine products or brands among the Chinese consumers and patrons," said Christine dela Cruz, Philippine Trade and Investment Centre (PTIC) in Beijing.

Dela Cruz said the brands can be in the category of manufactured products, consumer goods or services.

Among other benefits of the project, selected brands will be published in China-ASEAN Business Council (CABC) website as well as presented with a Certificate of ASEAN's Famous Brands in China.

"We will release the List of ASEAN's Famous Brands every year from now on...This list will be helpful for ASEAN countries' products to develop China's market; will be helpful in promoting the development of China-ASEAN trade cooperation," said event organizer CABC Chinese Secretariat.

The bilateral trade volume between China and ASEAN rose by 10.3 percent reaching $400 billion in 2012.

The Secretariat said it may also invite companies whose products are in the list to visit Beijing and convene a promotion meeting there. Representatives from the Chinese government, national industrial associations, companies and media will be invited to attend.

Organizations that can recommend famous brands are business offices of the ten ASEAN countries embassies in China, chamber of commerce and industry of ASEAN countries as well as industrial associations.

The companies which can be involved in the list can also recommend themselves after CABC consult with ASEAN countries' embassies in China, related governmental departments and industrial associations.

"The activity is to promote the ASEAN countries' famous brands among Chinese companies and consumers through different channels and platforms... It will be helpful in promoting the companies in China and improve their share in this market," CABC added.

Trade and economic cooperation between ASEAN and China entered into a new stage of development following the establishment in 2010 of the China-ASEAN Free Trade Area composed of 1.9 billion consumers.

China is currently the largest trading partner of ASEAN, while ASEAN the third largest trading partner of China.

ASEAN groups the Philippines, Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Singapore, Thailand, Vietnam and Burma. -- Danielle Venz, PHILEXPORT News and Features.