The Department of Trade and Industry (DTI) through its commercial office in Jakarta, Indonesia encourages more Philippine fashion brands to venture to the Indonesian market as Filipino home-grown brands gain popularity in the said country.

Successful Filipino fashion retail brand Rusty Lopez opened its first overseas outlet in Jakarta’s Seibu Department Store in Grand Indonesia Mall.

According to the Philippine Trade and Investment Center (PTIC) in Jakarta, it has been supporting Philippine companies such as fashion retail brands through trade shows and business development activities to gain a foothold in overseas markets, particularly in ASEAN as the full integration of the ASEAN Economic Community (AEC) happens this year.

“The AEC is an exciting opportunity for Philippine companies to introduce established brands in ASEAN and beyond. We are optimistic that our local fashion brands can compete in the region because we are strong in design and we aim for the best quality,” said Alma Argayoso, Commercial Representative of the Philippines to Indonesia.

Known for producing high-quality footwear for over three decades, Rusty Lopez brings its classic and contemporary designs to the Indonesian market with a wide range of choices from the basic black shoes, pumps, step-ins to more classy and sophisticated styles to cater to Indonesia’s fashion-forward clientele.

At the opening, Mr. Sanny Cruz, president director of PT Cruzzini Sejahtera, Rusty Lopez’ managing partner in Indonesia, said: “We have carefully selected the best styles suited to the Indonesian market because we understand that fashionistas in Indonesia want more shoe styles that are fun, colorful, chic and fashionable. We see great potential in Indonesia and we plan to open more outlets this year.”

In Indonesia, Southeast Asia’s largest economy, successful Philippine fashion brands that are available in the market include Gingersnaps, Periwinkle, Penshoppe, Karimadon, and just recently, Rusty Lopez.