The Department of Trade and Industry’s Industry Promotion Group (DTI-IPG) urged micro, small and medium enterprises (MSMEs) to follow international product standards to break into the global market - in a seminar conducted under the Negosyo, Konsyumer, at iba pa (NKATBP) event held in Waterfront Hotel, Cebu City last June 11.

Participated in by over 200 MSMEs, exporters, would-be exporters, entrepreneurs including local startups and innovators, government trade promotions and business development officers, the seminar dubbed as “Catapulting New Business for the Global Market” held various discussions on how to drive businesses into the growing global market and how government programs and initiatives can assist in finding the right market for their products and services.

The IPG, composed of the Export Marketing Bureau (EMB), Foreign Trade Service Corps (FTSC), Philippine Trade and Investment Center (PTIC), Center for International Trade Expositions and Missions (CITEM), and the Design Center of the Philippines (DCP), takes the lead in developing and implementing programs and activities that promote the Philippines and local entrepreneurs’ products and services in the domestic and international market.

“Our entrepreneurs should go beyond the local market. Most economies today have been aggressive in providing the global market of products and services that provide unique and personalized experiences. The challenge for our exporters now is to expand their market reach by improving the quality of their products and services and explore innovative opportunities for their offerings,” said DTI Industry Promotion Group Undersecretary Nora K. Terrado.

Majority of the participants of the said event are budding entrepreneurs that seek opportunities in the international market. Challenges and obstacles in doing business abroad were also discussed during the said event.

Among the opportunities being tapped today to penetrate mainstream markets is the increasing Filipino communities around the world. At present, in Singapore alone, there are about 180,000 overseas Filipino workers and migrants.

Also dubbed as the “One DTI Services”, the Negosyo, Konsyumer, at Iba Pa (NKATBP) is an initiative of the DTI Regional Operations Group that brings together all services provided by the DTI under one event. The event aims to heighten the awareness of the localities especially micro, small, and medium entrepreneurs (MSMEs) and consumers, about the services offered by the Department.

IPG-led seminars will run through several regions from April to December 2016 under the NKATBP event.