To promote the Philippines as global design and innovation hub of furniture and furnishings in Asia, the Department of Trade and Industry (DTI) is set to hold another Sikat Pinoy National Furniture and Furnishings Fair next month.

“We will once again conduct a domestic fair solely to promote furniture and furnishings and build up the country’s position as a steady supplier of quality and innovative products,” DTI Undersecretary Ponciano C. Manalo, Jr. said.

Manalo said that through this fair, the DTI aims to provide marketing support to the country’s small and medium enterprises (SMEs) in the furniture and furnishings industry and promote innovative products designed by the Filipinos from various regions of the country.

This fair is the fourth edition of the DTI’s Sikat Pinoy fairs for this year. It will be held from November 5 to 9, 2014 at the Filinvest Tent, Alabang in Muntinlupa City.

“We intend to make known Filipino artistry and design ingenuity not just in the domestic market but also in global market,” Manalo said.

Manalo added that the increasing share of non-electronic products in the Philippines’ total exports, particularly furniture and fixtures, in the past couple of years, is a clear indication of foreign buyers’ increasing demand for Filipino products and artistry.

From January to August this year, total exports reached a total of US$40.7 billion. As merchandise exports for the first 8 months are up by 9.2 percent compared to the same period in 2013, non-electronic exports like furniture and fixtures exports grew by 44.1 percent compared to the same period last year.

“Instead of competing with the low-end or mass produced products, we are encouraging our furniture manufacturers to shift to medium and high-end products wherein we have a competitive edge in terms of quality and design,” Manalo said.

“We want to emphasize local communities’ age-old skills combined with innovation and use of home-grown resources to craft globally competitive products,” Manalo said.

Manalo also noted that with the construction boom in the country, the fair provides a timely setting to display fine crafted and designed furniture and home accent products of SMEs

For details, you may contact the DTI’s Bureau of Domestic Trade Promotions (BDTP) at telephone number 751.3223 and fax number 751.3224, or email at bdt@dti.gov.ph. You may also “like” our Facebook page www.facebook.com/sikatpinoyfairs for updates on Sikat Pinoy events.