The recently held Sikat Pinoy National Food Fair 2016 organized by the Department of Trade and Industry’s Bureau of Domestic Trade Promotion (DTI-BDTP) recorded a total of P16.75 million in sales of which P13.42 million represent cash sales and booked orders and P3.32 million account for sales under negotiation.
Compared to last year, this five-day retail & order-taking event held last March 16-20, 2016 at the Megatrade Halls in SM Megamall, registered a 42% increase in total sales compared to the P11.77 million total sales generated in 2015. On the other hand, this year’s cash sales and booked orders correspondingly rose by 27% as against last year’s P10.55 million.
Through the cooperation of DTI’s regional offices, 163 micro, small and medium enterprises (MSMEs) from the 16 regions were able to sell a wide array of food products including processed fruits and vegetables, dairy products, snack food, condiments, processed marine and meat products, native delicacies, rice, sugar, various sweeteners and cooked food.
The fair showcased three major local food products based on their domestic and global market presence – coffee and cacao products, halal products and herbal teas, fruit juices and health supplements. A showcase of the Bayanihan Urban Hydroponics for Abundant Yield (BUHAY) of Pasay City Development Office which demonstrates how to plant and farm in an urban area was also highlighted during the event.
Among the top selling participants are Muñoz Science City Food Products, Catbalogan Samar Association of Food Processors and Edelyn’s Homemade Nuts. Region 3, the National Capital Region (NCR), and CALABARZON area-wise posted the highest amount of sales while snack food, beverages, and condiments are the top selling products with P12 million in revenues.
DTI Industry Promotion Group (IPG) Undersecretary Nora K. Terrado said that, “Beyond the number of exhibitors or the gross value of transactions that we had, we also count among our achievements the opportunities that we have given to our food entrepreneurs.” She noted that exhibitors during the previous fairs have successfully moved to the International Food Exhibition or IFEX since their products are now ready for the export market.
A marketing-clinic during the fair participated in by representatives of the Department of Science and Technology Food Nutrition Research Institute (DOST-FNRI) and designers of the Design Center of the Philippines (DCP) was also held to address the needs of participating entrepreneurs. Product sensory evaluation, and food packaging and labeling consultation were among the concerns tackled by the said institutions to help these entrepreneurs become more competitive in the domestic market.
Well-known chefs and organizations such as Chef Boy Logro of Cheng Ban Yek and Co. Inc., Chef Andro Fadranza of Mama Sita’s Mixes and Sauces, Chef Napoleon Sol of First PGMC Enterprise, Inc., San Miguel Integrated Sales and Cook Magazine also held cooking demonstrations during the event.
Sikat Pinoy National Food Fair, which started in 2013, is one of the activities initiated by the Bureau of Domestic Trade Promotion (BDTP) to promote the products of local micro, small, and medium enterprises (MSMES) and develop their capabilities in catering to the needs of the domestic market.
DTI officials led by Industry Promotion Group Undersecretary Nora K. Terrado during the opening ceremonies of the Sikat Pinoy National Food Fair 2016 last March 16 in Megamall, Mandaluyong City.