The Department of Trade and Industry (DTI) 12 launched the new Pasalubong Center at SM General Santos City last December 12, 2014. The Pasalubong Center located at the second floor of SM Gensan is part of the regional product development and marketing strategy of DTI12 branded as “Treasures of Region12”.

The Pasalubong Center caters to 113 Micro Small and Medium Enterprises (MSMEs) from all over the region, showcasing a variety of products like processed fruit jams and jellies, sinamak vinegar, pinasugbo, banana and taro chips, processed tuna, native coffee, cacao tablea, and fruit juices like mangosteen, passion fruit, kalamansi and guyabano concentrate. The center also boasts of its unique handicrafts display with products like bamboo crafts, beads, brassware crafts, fashion accessories and other collective items.

Through the pasalubong center, Region 12 Micro Small and Medium Enterprises will have a chance to offer their products in an accessible and convenient location. It shall promote the products of Region 12 not only to local shoppers but to tourists and vacationers looking for items to bring home as pasalubong and souvenirs. DTI12 is continuously encouraging other MSMEs to get in touch with their field offices to avail of the chance to display their products at the center.

Another attraction inside the pasalubong center is the “Corporate Giveaways Showcase”. This is an exhibit of different product packages offered as “instant gifts” or tokens for any occasion a certain company or office may require. Corporate giveaway packages include coffee, processed fruits, chips and dips, and handicraft varieties in some 20 choices with prices ranging from Php 500.00 to Php 1,500.00.

The pasalubong center at SM General Santos is one of the four pasalubong centers established and maintained by DTI12 in the SOCCSKSARGEN Region that include two others in Gensan and still another in Koronadal City. DTI12 Assistant Regional Director Dorecita T. Delima said that their office envisions to open up pasalubong centers in all key trading areas and tourist destinations in the region to boost up sales and promote the products of local MSMEs. (END)