The Department of Trade and Industry (DTI) is set to showcase Filipino retail brands at the “Lifestyle Philippines” event on June 10, 2016 at Shangri-La Hotel, Jakarta, Indonesia.
Philippine Embassy Trade Representative Alma Argayoso said Lifestyle Philippines is a branding initiative led by the Philippine Trade and Investment Center (PTIC) in Jakarta, which aims to promote Philippine-made products in the Indonesian market.
“This initiative hopes to increase trade with Indonesia, which in 2015 stood at US$3.6 billion. The Philippines exported about US$628.27 million worth of goods and services to Indonesia, while the Indonesia had US$2.93 billion trade with its counterpart,” Argayoso said.
The event includes a fashion show that will feature Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in Indonesia’s fashion-forward clientele market. Other brands that will be featured are Plains and Prints and Cruzzini Barong Tagalog.Continue reading