The Philippine Trade & Investment Centre (PTIC) presented franchise and halal opportunities at the recent Franchise Asia Philippines Discovery Day Sessions held at the SMX Convention Center, Manila. The seminar on International Expansion Opportunities offered a platform for entrepreneurs to get updates on franchising in Hong Kong, Indonesia, Malaysia, Singapore, and the United Arab Emirates.
For ASEAN, Glenn Peñaranda, PTIC Commercial Counsellor for Singapore and Malaysia and ASEAN Team Leader shared that the ASEAN Economic Community offers many opportunities. “ASEAN is a dynamic market with a population of 625 million and increasing urbanization, income levels, regional integration, and foreign direct investments.” Reasons that franchising has become a successful business model in the region, specifically on the food sector. “As incomes rise and lifestyles evolve, consumption for food grows and diversifies”.
During his presentation, Commercial Counsellor Peñaranda emphasized what is important for Indonesia, Malaysia and Singapore markets – food quality, safety and halal certification; scalability; quality, convenience, and customer service and pricing. Franchising in the food and beverage sector is booming but the services sector is under-tapped.Continue reading