Food manufacturers urged to export more to China

FILIPINO producers of agro-food products are encouraged to export more to the huge China market. The Philippine Trade and Investment Centre (PTIC) in Beijing said that apart from goods they are exporting, coffee, high-value added seafood and processed foods have also enormous business potentials there. Dela Cruz said Chinese consumers are fond of anything sweet. She said sweet coffee and Philippine cupcake “Whattops”? of Lemon Square already sell in China. To meet large volume requirement for export, dela Cruz advised local exporters to work in clusters. "If the exporters work in clusters, they have more chance in tapping the China market primarily because Chinese buyers demand 'volume.' I noticed this especially in the food cluster," she noted. Dela Cruz cited as an example Malaysia which has a durian industry association now serving a huge segment of this market in China. Source:

Firms urged to join project that promotes PHL famous brands in China Monday, 15 April 2013

Philippine companies exporting to China are encouraged to participate in a project meant to promote the country's famous brands in a market with 1.3 billion consumers.

Exporters who are eyeing to penetrate the huge market can use the recently launched "ASEAN's Famous Brands Marketing in China" as an initial platform to introduce products and services in China.

"It will help in creating awareness about Philippine products or brands among the Chinese consumers and patrons," said Christine dela Cruz, Philippine Trade and Investment Centre (PTIC) in Beijing.

Dela Cruz said the brands can be in the category of manufactured products, consumer goods or services.

Among other benefits of the project, selected brands will be published in China-ASEAN Business Council (CABC) website as well as presented with a Certificate of ASEAN's Famous Brands in China.

"We will release the List of ASEAN's Famous Brands every year from now on...This list will be helpful for ASEAN countries' products to develop China's market; will be helpful in promoting the development of China-ASEAN trade cooperation," said event organizer CABC Chinese Secretariat.

The bilateral trade volume between China and ASEAN rose by 10.3 percent reaching $400 billion in 2012.

The Secretariat said it may also invite companies whose products are in the list to visit Beijing and convene a promotion meeting there. Representatives from the Chinese government, national industrial associations, companies and media will be invited to attend.

Organizations that can recommend famous brands are business offices of the ten ASEAN countries embassies in China, chamber of commerce and industry of ASEAN countries as well as industrial associations.

The companies which can be involved in the list can also recommend themselves after CABC consult with ASEAN countries' embassies in China, related governmental departments and industrial associations.

"The activity is to promote the ASEAN countries' famous brands among Chinese companies and consumers through different channels and platforms... It will be helpful in promoting the companies in China and improve their share in this market," CABC added.

Trade and economic cooperation between ASEAN and China entered into a new stage of development following the establishment in 2010 of the China-ASEAN Free Trade Area composed of 1.9 billion consumers.

China is currently the largest trading partner of ASEAN, while ASEAN the third largest trading partner of China.

ASEAN groups the Philippines, Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Singapore, Thailand, Vietnam and Burma. -- Danielle Venz, PHILEXPORT News and Features.


PFA conducts Franchise Seminar for Overseas Filipinos in Taipei

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PTIC-Taipei in collaboration with Philippine Franchise Association (PFA) and Manila Economic and Cultural Office (MECO) Labor Affairs Office organized a Franchise Opportunity Seminar on April 7, 2013 at the MECO-Taipei Activity Hall. PFA Vice Chairman Bing Sibal-Limjoco was the main lecturer for the said seminar. Over 40 Taiwan-base Overseas Filipinos (OFs) attended. The seminar included topics such as: Choosing the right franchise business, financial literacy, pitfalls of franchising, using franchising as tool for new business ideas. Through this activity, more overseas Filipinos base in Taipei were encouraged to look at entrepreneurship as a viable livelihood source after their employment stint abroad.



Fifty delegates from the China Council for the Promotion of International Trade (CCPIT), visited Hall One: Design for Exports, the permanent showroom for top quality Philippine furniture and accessories built and operated by the Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Department of Trade and Industry.

The delegates were in town for the Philippines-China Business Forum held in Cebu and the first Philippines-China Trade and Investment Council Meeting held in Manila. The visit to Hall One was part of the CCPIT itinerary where they were welcomed by CITEM’s Executive Director Rosvi Gaetos and Deputy Executive Director Malou Mediran.

TIR2 Ms. He Xiaoling, CCPIT Guangxi sub-council chair and Secretary General of the China-ASEAN Business and Investment Summit Secretariat

The Hall One exhibit caught the eye of Ms. He Xiaoling, CCPIT Guangxi sub-council chair and Secretary General of the China-ASEAN Business and Investment Summit Secretariat, who expressed deep admiration for the design and level of craftsmanship. Ms. He was confident that her delegation’s visit would spark greater efforts in trade cooperation between China and the Philippines.


Product exhibit at HallOne: Design for Exports